Legal
Privacy & Data
Who We Are
Last updated: 15 September 2026
Alpha TR Limited ("we", "us", or "our") operates www.alpha-tr.com (the "Site"). This Privacy Policy explains what information we collect when you visit the Site, how we use it, and your rights in relation to it.
This policy is written to comply with the UK and EU General Data Protection Regulation ("GDPR"). If you are visiting from the UK or EU, the sections on legal basis and your rights apply to you.
Alpha TR Limited is the data controller responsible for your personal data.
Contact: admin@alpha-tr.com
Information We Collect
Our Site is informational only — we do not require you to create an account, log in, or make purchases. The only information we collect is analytics and usage data, gathered automatically when you visit the Site. This may include:
- Your IP address (which may be anonymised or truncated)
- Browser type and version
- Device and operating system
- Pages visited, time spent on pages, and referring website
- General location (e.g. country or city, derived from IP address)
We do not knowingly collect names, email addresses, payment details, or any other directly identifying information through the Site.
How We Collect This Information
This information is collected automatically through cookies and similar tracking technologies (e.g. analytics tools). For full details on the specific cookies we use and how to manage them, please see our Cookies Policy.
How We Use Your Information
We use analytics data to:
- Understand how visitors use our Site
- Monitor and improve Site performance and content
- Identify and fix technical issues
- Understand general visitor trends (e.g. which pages are most popular)
We do not use this data for automated decision-making or profiling that produces legal or similarly significant effects on you.
Legal Basis for Processing
Under the GDPR, we rely on the following legal bases:
- Consent (Article 6(1)(a)) — where analytics cookies require your consent, in line with our Cookies Policy.
- Legitimate interests (Article 6(1)(f)) — where we have a legitimate interest in understanding how our Site is used, in order to maintain and improve it, provided this does not override your rights and interests.
Sharing Your Information
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
Our analytics tool(s) may process data on our behalf as a data processor, strictly to provide analytics services to us. We do not otherwise share data with third parties.
International Data Transfers
If any analytics provider we use processes data outside the UK or EU, they are required to ensure appropriate safeguards are in place (such as Standard Contractual Clauses) to protect your information in line with UK/EU data protection law.
Data Retention
We retain analytics data only for as long as necessary to fulfil the purposes described in this policy, typically 26 months, after which it is automatically deleted or anonymised.
Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data
- Object to or restrict our processing of your data
- Withdraw consent at any time (this will not affect the lawfulness of processing carried out before withdrawal)
- Lodge a complaint with a supervisory authority — in the UK, this is the Information Commissioner's Office (ICO) (ico.org.uk); in the EU, this is your local data protection authority
Since we only collect anonymised or non-identifying analytics data, in most cases we will not be able to identify you individually from this data. To exercise your rights or ask a question, contact us using the details above.
Data Security
We take reasonable technical and organisational measures to protect the data we collect from loss, misuse, or unauthorised access.
Children's Privacy
Our Site is not directed at children, and we do not knowingly collect personal data from children.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have any questions about our use of cookies, please contact us using the details available on this Site.